A Well-designed Campaign Established To Be A Winning Formula

A Plus Plastics

A Plus Plastics is one of the largest Australian Owned and operated companies specialising in the design, tooling and manufacturing of plastic injection moulded products servicing a variety of industries and applications including agriculture, engineering, medical, warehousing, logistics, automotive and manufacturing.

A Plus is leading the plastics industry in the design and manufacture of rigid plastic containers for packaging, materials handling, supply chain and logistics markets, along with design and production of plastic ground stabilisation solutions.

The Problem

They had not attained major traction with advertising in the past, and wanted to see if they could generate more quality leads and sales.

What We Did

  • 1
    We implemented a completely new Google Ads structure focusing on targeted, niche long tail terms.
  • 2
    The campaigns were also split by category so we could control the budget and serve more relevant ads.
  • 3
    We then used A/B testing to see which ad is more effective to the audiences.

The Results

30:1
 Return on ad spend
92%
of all traffic Attributed to paid search
51.6%
of leads attributed to Paid Search

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