Fixing Low Performing Campaigns For High Quality Leads At A Low Cost


APT Plumbing is one of the oldest and leading plumbing companies in Sydney. They are a 50 year old family owned business dedicated to servicing their clients all over the Sydney region.

The client approached Crystal Marketing for a Facebook and Google digital strategy to increase brand awareness, drive new customers, and generate more bookings.

The Problem

When we first looked into the account, we noticed that the client’s targeting wasn’t detailed enough for both channels to generate leads.

Some of the campaigns have a high cost per click with zero conversion. Without a proper optimisation, the client’s budget might get exhausted in the long run.

What We Did

  • 1
    Created standard and custom audiences
  • 2
    We collected data based on their pixel
  • 3
    Leveraged the client's CRM and email list to find lookalike audiences in Sydney
  • 4
    Keyword research for the industry to determine which would be suited best for use in each campaigns

The Results

 Increase In Enquires

 Decrease in Cost Per Lead

 Increase in Conversion Rate

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