Strategic Campaigns Drove More Conversions At A Lower CPA

Carpet Cleaning Professionals

Carpet Cleaning Sydney is a professional Sydney carpet cleaning company. They have been in the cleaning industry since 2005 with experience in carpet cleaning and maintenance along with specialising in tile, upholstery and water damage and restoration.

The Problem

They previously tried running Google Ads, but due to the lack of a solid strategy, they were not happy with the results.


They approached Crystal Marketing for a Google Ads strategy to increase brand awareness, drive new customers, and generate more bookings.

What We Did

  • 1
    We reviewed their previous account and found out that there’s a huge improvement needed to be done with their keywords and targeting.
  • 2
    We set up a new campaign to start fresh and remedy the error from the previous ones.
  • 3
    We also added more focus into adding negative keywords to eliminate irrelevant search terms.

The Results

34.7%
Increase in enquires
-8.58%
Cost per enquiry
5.34%
Increase in Conversion Rate

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