Increasing Website Enquiries Through Paid Search Marketing

Dry Master Carpet Cleaning

Drymaster is a professional carpet cleaning service in Australia. They provide their customers with a simple formula, “Your choice of Dry or Steam”. They have several operations in Sydney, Melbourne, Adelaide, Perth, Brisbane, Gold Coast, Newcastle, Central Coast, Wollongong and Canberra. 

The Problem

Drymaster’s traffic and leads are mostly driven by organic search. They needed help with their Google Advertising journey to increase visibility and website enquiries.

What We Did

  • 1
    We set up a campaign focusing on their major offer: carpet cleaning.
  • 2
    We used mostly phrase and exact match types to control the exposure and make sure we only show ads to high-intent users.
  • 3
    Constant ad testing is one of the keys in making sure we filter out searchers vs the ones who are actually looking to “purchase”.

The Results

90%
Increase in enquires
-13%
Cost per enquiry
28%
Increase in Conversion Rate

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