Campaign Restructure Brought Phenomenal Results

Granny Flats

Granny Flats Sydney is continually striving to deliver outstanding granny flats that offer real value for money, backed with exceptional service. Granny Flats Sydney have innovative granny flat designs and a flexible, creative approach to building granny flats throughout Sydney.

The Problem

Granny Flats Sydney’s goal was to increase their search visibility, traffic, and revenue.


They weren’t satisfied with the results of their previous Google Ads efforts and needed Crystal Marketing’s help to transform their Google Advertising journey to better reach their goals.

What We Did

  • 1
    Studied the previous campaigns they have and figured out what’s not working.
  • 2
    There were improvements that needed to be done in the targeting, as well as the ads as they were mostly using generic ones, and not actions or results-oriented headlines.
  • 3
    We worked closely with their team to find out more about their target audience.

The Results

1415%
Increase in Lead
-64.44%
Cost per Lead
605.78%
Increase in Conversion Rate

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