How We Helped Lomax Hoarding Generate More Leads

Lomax Hoarding

Lomax Hoarding and Fencing System offers a range of modular products that can be deployed to build multiple structurally engineered, safe, compact and free-standing indoor or outdoor A-Class hoarding configurations – plus, can cleverly be used for bespoke ‘safe pedestrian zone fencing solutions.

The Problem

Lomax Hoarding had been running paid search campaigns for several years, but they needed to increase their leads as the market's competition increased.

They simply want to increase their search visibility, increase the number of leads, and reduce costs.

What We Did

  • 1
    We started off by doing an extensive auditing of the campaign. We found that most of the keywords they were using had a low quality score
  • 2
    We then did a keyword research to see which keywords are easy to rank for and which keywords the competitors are ranking for
  • 3
    After choosing the right keywords, we made sure to use them on the ads and on the website to increase its quality score.

The Results

 Increase In Click Through Rate
 Increase in enquiries
 Decrease in the cost per enquiry

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