Implementing Winning Campaign Strategies To Boost Traffic &  Leads


Makbuilt is a home renovation team which can change your life with a home renovation. Whether you want to renovate your home to increase the sale price of your property or to give your family the dream home they’ve always craved for, our experience as renovation specialists allows us to meet all your requirements.

The Problem

Makbuilt struggled to get more leads from their website. They’ve spent reasonable efforts to make sure their site is properly optimised and has a great UI, however they still want more leads coming through.
Crystal Marketing stepped into the picture and helped them gain more online visibility through Google Ads.

What We Did

  • 1
    We started with setting up Search Campaigns targeting local users.
  • 2
    We focused on high-intent keywords, testing alongside generic ones to make sure ads would show on people who might be considering the service.
  • 3
    We also tested 2 RSAs under each campaign and kept on creating new ones to test once we found out which headlines yielded more conversions.

The Results

Increase in enquires
Paid Search Traffic
Increase in Conversion Rate

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