Paid Search Ads As The Main Driver Of Enquiries

Noosa Mediation

Noosa Mediation is a local Family Dispute Resolution and Mediation Specialists. They are an experienced family-friendly practice ready to primarily assist with all aspects required of the Family Dispute Resolution process with compassion.

Including assisting in efficiently resolving Parenting and/or Property issues during a separation and divorce. They also assist with Mediation for Neighbourhood, Property and Civil matters.

The Problem

Legal industry is one of the most competitive industries for PPC advertising. According to data from a recent blog, legal services have an average conversion rate of 9.33% and a click through rate of 8.67%. 

What We Did

  • 1
    Crystal Marketing created a well-structured campaign to target audiences who are interested in mediation and family dispute resolution.
  • 2
    Our goal is not just to get enquiries, but also to establish a good brand presence online. 
  • 3
    To meet the industry’s benchmark and achieve the company’s goal, we created ads to tailor the keywords for relevancy

The Results

51.2%
 Increase In Enquiries
11%
 CTR
64.6%
of leads attributed to Paid Search

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