Driving E Commerce Growth Through The Power Of Google Ads

Vehicle accessories

Vehicle Accessories Sydney is the leading supplier and installer of high quality Roof Racks and Towbars.

They have a local store and an ecommerce superstore where they deliver all types of vehicle accessories from some of the world's best manufacturers such as Rhino Rack, Yakima, Whispbar, Thule, Ironman, and many others.

The Problem

They were not happy with the result of their previous account so they came to us to set up and launch their Google Shopping & Facebook Campaigns.

What We Did

  • 1
    Feed optimisation and account restructure
  • 2
    Granular bidding on each product category and best seller
  • 3
    Google Shopping traffic was remarketed via Facebook and Dynamic product Ads

The Results

Increase In Revenue

In addition to this, we were able to increase the revenue by a whooping +43.77% compared to last year’s data.

 Return on Ad Spend

The results were phenomenal, a 100 to 1 Return On Ad Spend (Yes, you read that correctly).

 Revenue Attributed to paid search

Paid Search was consistently attributing the revenue goal for Vehicle Accessories.

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