Precision Targeting Campaign Proves To Be A Winning Strategy
Zoom Removals is one of the leading Local & Interstate Removals Companies in Sydney. They’re known for being one of the cheapest removalists, but also the highest rated furniture removalists across Sydney’s suburbs.
When we joined Zoom in 2016, their challenge was a competitive market place and paying far too much for each lead which was cutting into margins for each booking.
We analysed their Google Ads Account, and identified some major areas of improvement.
By analysing the customer journey through attribution modelling, we created a digital experience to nurture the customer from awareness through to conversion.
What We Did
- 1New campaign structure, which focuses on local and interstate routes
- 2Incorporated new ad types together with these new campaigns which resulted in an increase in the leads
- 3Adjusted the bidding strategy
- 4Introduced and leveraged remarketing
Increase In Leads
Leads increased by an incredible number of +268%
Decrease in cost per lead
Cost per lead lowered by -62%.
Increase in Quality score
increase the quality score of the keywords from a 4/10 to a 7/10.
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