Precision Targeting Campaign Proves To Be A Winning Strategy

Zoom Removals

Zoom Removals is one of the leading Local & Interstate Removals Companies in Sydney. They’re known for being one of the cheapest removalists, but also the highest rated furniture removalists across Sydney’s suburbs.

When we joined Zoom in 2016, their challenge was a competitive market place and paying far too much for each lead which was cutting into margins for each booking.

The Problem

We analysed their Google Ads Account, and identified some major areas of improvement.

By analysing the customer journey through attribution modelling, we created a digital experience to nurture the customer from awareness through to conversion.

What We Did

  • 1
    New campaign structure, which focuses on local and interstate routes
  • 2
    Incorporated new ad types together with these new campaigns which resulted in an increase in the leads
  • 3
    Adjusted the bidding strategy
  • 4
    Introduced and leveraged remarketing

The Results

268%
 Increase In Leads

Leads increased by an incredible number of +268%

62%
 Decrease in cost per lead

Cost per lead lowered by -62%.

57%
 Increase in Quality score

increase the quality score of the keywords from a 4/10 to a 7/10.

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